Campaign Aims

The "King Size" Creme Egg Campaign is intended to act as a voice for Creme Egg lovers everywhere and is entirely non-commercial.

The aims of the campaign are to:

1) Propose a new "King Size" Creme Egg - one and a half times the size of the standard product (3.375 times bigger by volume).

2) Demonstrate the level of demand for a "King Size" Creme Egg to Cadbury by collecting electronic petition signatures.

3) Assist Cadbury with Creme Egg product development.

It is estimated that the "King Size" Creme Egg would weigh approximately 130g and contain around 590 calories!

The one and half size ratio is proposed as a compromise between being 'more than a mouthful' for consumers and the anticipated manufacturing and marketing implications for Cadbury.

Any queries regarding the Campaign should be sent by e-mail.

Standard vs. Proposed King Size Creme Eggs

Please note that the "King Size" Creme Egg Campaign is not affiliated with Cadbury in any way.
The names 'Cadbury' and 'Creme Egg' are trademarks of Cadbury Schweppes.

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